Chosen theme: Maximizing Growth Potential with Artificial Intelligence. Welcome to a practical, inspiring space where data, models, and human creativity compound to unlock outsized, sustainable growth. Subscribe and share your goals so we can learn and scale together.
Set the Foundation: Strategy Before Algorithms
Define the Growth North Star
Choose a single North Star metric—annual recurring revenue, customer lifetime value, or qualified pipeline—and link every AI initiative to moving that needle. Comment your North Star, and we’ll suggest aligned experiments.
Map AI to Value Streams
Trace customer journeys from awareness to renewal, then pinpoint friction where AI can accelerate outcomes. When one reader mapped support handoffs, a triage model cut escalations and lifted satisfaction noticeably.
Pick Focused, Testable Use Cases
Start small with cases that prove value fast: lead scoring, demand forecasting, or email personalization. A bootstrapped subscription brand tested AI subject lines and lifted weekly trial conversions by double digits.
Data Readiness: Fueling Intelligent Growth
Collect What Matters, Not Everything
Identify minimal, high-signal data for each outcome: events for activation, orders for demand, tickets for churn. Over-collection increases noise and risk. Share your essential signals to compare notes with peers.
Cleanliness, Context, and Coverage
Standardize IDs, timestamps, and definitions, then enrich events with context like channel and segment. A mid-market retailer unified IDs across stores and e-commerce, improving stockout forecasting and campaign ROI simultaneously.
Ethical Data Practices that Build Trust
Use privacy-by-design, explicit consent, and clear opt-outs. Transparency strengthens brand equity and model performance. Tell readers how you communicate value exchange, and we’ll feature practical examples in our next issue.
Acquire and Retain Customers with AI
Move beyond generic blasts to contextual recommendations based on intent, history, and timing. One founder shared how AI reordered homepage modules per visitor, lifting engagement while feeling delightfully human.
Acquire and Retain Customers with AI
Train models on behaviors—downtime, reduced usage, ticket sentiment—to flag risk early. Pair predictions with empathetic outreach and targeted offers. Share your churn signals; we’ll suggest interventions with the highest leverage.
Deploy copilots for ticket summaries, invoice extraction, and outreach drafts. A support team reclaimed hours weekly, re-investing time into proactive education that reduced inbound volume and improved customer happiness.
From Pilot to Platform: Institutionalizing AI-Driven Growth
Unite product, marketing, operations, data, and compliance around a shared roadmap. Meeting monthly, one firm prioritized fewer, bigger bets, unblocking dependencies and accelerating time-to-value across departments.
From Pilot to Platform: Institutionalizing AI-Driven Growth
Create shared features—data schemas, feature stores, prompt libraries, evaluation suites—so new use cases launch faster. Comment which component you lack most, and we’ll share open-source options to help.