Data as the Launchpad for Expansion
Inventory critical datasets like transactions, web analytics, service logs, and supply data. Identify gaps that block expansion decisions, including missing localization tags and incomplete product attributes. Set a clear plan for quality, lineage, and access controls tied to growth milestones.
Data as the Launchpad for Expansion
Unify touchpoints into a customer profile that travels across borders. Model preferences, price sensitivity, and service expectations. A mid-market retailer used unified profiles to personalize new-region offers, lifting first-purchase rates and reducing acquisition waste within months.